Hiring and onboarding

How product-minded engineers drive 10x growth for startups

Zack Braksa
Head of Developer Relations

But is there any truth to this claim? Well, while there might not be enough concrete evidence to back it up, there's no denying that certain engineers can make a significant impact on a business's growth – potentially 10 times more than their peers. Ok, maybe not ten times.

Introducing product-minded engineers.

Grab yourself a cup of healthy skepticism, and let’s take a closer look at what sets these exceptional engineers apart. But most importantly, how your company can attract and retain them to achieve that much desirable business growth.

Product-minded engineers: Fact or Fiction?

A Product-minded engineer has a deep understanding of the business context.

Product-minded engineers aren't just code-writing machines. They have a deep understanding of how their work fits into the broader goals of the company. This means they can think strategically, make well-informed decisions, and ultimately contribute to the company's bottom line in a meaningful way.

(Ok, I’m starting to feel like I’m describing a mythical creature. But stay with me)

They are great communicators.

Product-minded engineers have a knack for breaking down complex technical concepts into digestible bits that non-technical folks can easily understand. This skill allows them to build strong relationships with customers as well as their non-technical teammates.

They have an entrepreneurial mindset.

These aren't your average developers; they're true problem solvers who are driven to create novel solutions that address real-world problems. Their ability to work independently, make quick decisions, and prioritize tasks showcases their entrepreneurial spirit.

They possess the technical expertise that drives growth.

Product-minded engineers can use their technical know-how to create products that have a tangible impact on the market. By identifying and capitalizing on growth opportunities, they can propel the company to new heights of success.

Alrighty, we talked about what sets apart these engineers, now let's talk about how to attract and retain them.

Attracting and retaining product-minded engineers

While finding and keeping these engineers can be a challenge, companies that manage to do so have much to gain. Product-minded engineers can help businesses move more rapidly, scale faster, and ultimately achieve their objectives more quickly. So, how can you leverage their potential and make them a key part of your company's success?

Provide an environment that fosters professional growth.

To attract and retain top engineering talent, invest in creating a work environment that encourages professional growth. Offer opportunities for continuous learning, and cultivate a culture that values creativity and experimentation. And whenever possible, encourage them to take on challenging problems or assume leadership roles.

Offer competitive compensation and benefits.

Top talent expects to be rewarded accordingly. And so it's crucial to offer competitive compensation packages that reflect their value and contributions to the company. Examples of competitive compensation packages include not only a competitive base salary, but also bonuses, health benefits, and other incentives such as paid time off to attend industry conferences.

Recognize and celebrate their achievements.

Make sure you recognize and celebrate the achievements of your exceptional engineers, whether it's through public acknowledgment, bonuses, or other forms of recognition. It will not only boost morale but also reinforces the message that their efforts are valued and essential to the company's success.

Embrace flexibility and work-life balance.

Offer them flexible work arrangements, such as remote work options or flexible hours. This will not only help them achieve a better work-life balance but also lead to higher retention rates.

In conclusion: Embrace the potential of product-minded software engineers

While the existence of "10x engineers” may be a subject of debate, there's no disputing that certain engineers possess the potential to generate a large impact on a business's growth.

These unique individuals bring a rare blend of technical prowess, strategic thinking, entrepreneurial acumen, and communication skills to the table, making them invaluable assets to any tech-enabled company.

By identifying, attracting, and retaining these exceptional engineers, tech-enabled companies can unlock the door to accelerated growth and long-term success.

So, if you're fortunate to have such software engineers on your team, make sure you recognize their potential and provide the support, recognition, and opportunities they need to thrive. Your business's success might just depend on it!